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One Direction jazzes up snack packs | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in April
Tanya Kostiw

Mondelez is leveraging its partnership with pop group One Direction for a campaign that kicks off next month.

The pop stars will be featured on the packaging for kids’ brands Ritz Bits Sandwiches, Mini Oreo and Mini Chips Ahoy! Snak Paks, with design by Pigeon Branding and Design. The band made an on-pack appearance last year, but this time around, the brand has orchestrated a “pack takeover,” says Aditi Burman, senior manager, consumer promotions, Mondelez, and the group can be seen more prominently.

Read more: http://strategyonline.ca/2014/04/16/one-direction-jazzes-up-snack-packs/#ixzz2z9wO0wQx
 

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